Be Careful What You Ask For!

Can “easy open” be too easy? Not long ago, I tried a new tea from Celestial™ Lattes.  Matcha has been a long time favorite of mine and I was excited to see it in this format.  I’ve bought other tea concentrates from Tazo™ in a similar carton, one with a flip top lid and a peel strip under the lid.  Not the easiest to open, but not bad.

Excited to try my new tea, I quickly turned the twist cap and… Wait, did it click? There’s no seal inside to open. Is there supposed to be? Has this already been opened? Did someone tamper with it? Is it fresh?

Because I’m typically blessed with a lot of good karma in my life (If I say it enough, it makes it true!), I went on faith and enjoyed a great cup of tea.

Just this week, I heard from another friend who tried the same tea and had a similar opening experience. He’s more cautious than I am I guess - he poured the tea down the drain without ever trying it!

When is “easy open” too easy? Do we need some type of cue that lets us feel confident in the security of a closure?  We know to listen for the “pop” when turning metal lids on glass jars.  We need to hear the fizz from a soda.  Sometimes a little resistance when pulling apart a seal is a good thing.  As tamper-evident features evolve, can we trust what we can’t see, hear or feel?

In closing a package, we often listen for a click, or we look to line up arrows, or we turn a cap until we just can’t turn it any further.  Some storage bags have incorporated visual, audible and tactile cues to let us know the seal is secure.  For beverage flavor-enhancer, Mio®, a lot of work went into designing the closure and the audible click that allows people to confidently carry the package in a purse or bag.

My questions to you – What do you need to see, feel or hear to know that a package is secure?  Is there a trade-off in terms of doing a little work to feel more confident?  Share any examples you might have of features that either instill confidence or cause you to wonder.