Can “easy open” be too easy? Not long ago, I tried a new tea from Celestial™ Lattes. Matcha has been a long time favorite of mine and I was excited to see it in this format. I’ve bought other tea concentrates from Tazo™ in a similar carton, one with a flip top lid and a peel strip under the lid. Not the easiest to open, but not bad.Read More
Let's bring to light opportunities to improve packaging for the products we all use everyday.
As a researcher, I’m a lot better at asking questions than giving answers, so if you are reading this post hoping to learn more about defining “green”, I’m sorry to disappoint you. The only thing I know for sure about green is that you can make it by mixing yellow and blue.Read More
The video game, Tetris®, challenges us to line up and stack squares in an orderly manner to fill a space. That’s a game I feel like I play every time I return from the grocery store with bags of items for the pantry, the refrigerator, and the freezer. But instead, I’m dealing with cans, pouches, bottles, boxes, canisters and bags of all different shapes and sizes. Where is the “Help” button?Read More
When you grab an ice cold can of soda, and you crack the tab…that first sip is always the best. I used to get so annoyed with a friend of mine. I’d often ask for his help to open the can (protect the manicure, you know) and he’d be kind enough to open it for me, but then he’d take the first sip! Ugh! That first sip was meant for ME!Read More
I’ve conducted research with consumers where beautiful, creative, innovative and effective packaging designs have been completely dismissed because the function was not intuitive, or it was too tedious (“Too fiddly” as some of our friends across the pond would say!)
Personally, I’m a fan of simple and easy packaging.Read More