In today’s consumer climate of “going green” and economizing, some are quick to dismiss convenience packaging or “single serve” packs. But are there times when convenience packaging or single serve items still makes sense? For me, absolutely. Looking for a fresh start before summer hit, I cleaned out my pantry, refrigerator and freezer of everything […]
Playing off what is happening at the shelf and in your homes, Talking Points includes polls and articles that will get you thinking (and hopefully talking!) about packaging that touches our lives every day. Companies and brands are listening, and they want to hear from you. Respond and be heard!
From innovative and inspiring packaging to epic failures, you will find it here. This is packaging in the real world - as seen in stores and experienced in homes. Rate these finds and send a message to the companies and brands behind them. They share your own photos and videos!
Challenge yourself to create the perfect packaging for your favorite products in our "Blue Sky Perfect Packaging World" (where anything is possible!) and your ideas could spark news and innovative thinking within the companies that make those products. From simple to far out, it's all good!
Packaging and design students - here is your chance to connect and share with each other, AND real world consumers. Being able to gather real consumer insights can put you steps ahead in understanding the impact you will have throughout your career. (Industry pros and CPGs - find your next superstar here!)
Participate, earn rewards, and impact an industry. It's that simple, really. You buy products and you interact with how they are packaged every day. You are the expert and companies want and need to hear from you! Register today to become part of the PackageSPEAK Consumer Force.
It's all about connecting with your consumers for insights, opportunity and inspiration. PackageSPEAK is backed by a full service marketing research firm, PARK Research Partners, that stands ready to support your team when it is time to dive deeper - to ASK, EXPLORE and UNDERSTAND.
Packaging In Action
The video game, Tetris®, challenges us to line up and stack squares in an orderly manner to fill a space. That’s a game I feel like I play every time I return from the grocery store with bags of items for the pantry, the refrigerator, and the freezer. But instead, I’m dealing with cans, pouches, […]
We have so many ways to send messages to one another and products or brands have even more ways to communicate with us. It could be a card in the mail, an email, a phone call, a tweet. We see billboards and signs at the rate of thousands a day. We are faced with hundreds […]
We complain about packaging that is difficult to open. We are frustrated by packaging that fails to keep our food fresh. We feel cheated when package size shrinks and the price does not. But is bad packaging ever really a matter of life and death? When it comes to packaging for pharmaceuticals, it can be. […]
I remember going to my grandmother’s house, where you always got to do things you weren’t allowed to do at home. She would often reach into her purse (she called it a “pocketbook”) and feel around until she found the very familiar, light green pack of Wrigley’s™ Doublemint® gum. I can still see her outstretched […]
I’ve conducted research with consumers where beautiful, creative, innovative and effective packaging designs have been completely dismissed because the function was not intuitive, or it was too tedious (“Too fiddly” as some of our friends across the pond would say!) Personally, I’m a fan of simple and easy packaging. Not long ago, I found vitamins […]