PackageSPEAK is a consumer-led and research-based initiative to inform and inspire great packaging for the products we all use every day!
PackageSPEAK seeks to serve as an advocate for the packaging industry and consumer packaged goods brands, speaking from the consumer perspective. We strive to bring awareness to the importance of good packaging by highlighting both innovative and inspiring designs, those that delight consumers (with form and function as the focus) as well as epic failures, those that leave us frustrated and disappointed.
It's all about connecting with your consumers for insights, opportunity and inspiration. PackageSPEAK is backed by a full service marketing research firm, PARK Research Partners, that stands ready to support your team and serve as your insights and inspiration partner when it is time to dive deeper - to ASK, EXPLORE and UNDERSTAND.
Playing off what is happening with packaging at the shelf and in homes, Talking Points presents articles that will get you thinking (and hopefully talking!) about packaging that touches our lives every day. Companies and brands are listening and they want to hear from you. Respond and be heard!